📊Marketing CRM
iPromo — Automated Marketing and Lead Enrichment Platform
A promotional products company requiring a fully automated marketing and lead enrichment system built on Salesforce.
About the Client
iPromo is a promotional products company that needed Salesforce to be their single source of truth, with leads enriched automatically and outreach campaigns firing without manual input.
Goals
- Make Salesforce the single source of truth for all marketing and sales activity
- Enrich leads automatically without manual data entry
- Run personalized outreach campaigns at scale
- Eliminate the lag between lead capture and first contact
Achievements
- Lead data enriched automatically via ZoomInfo with a 2-hour sync cycle
- Personalized email campaigns triggered automatically based on lead attributes
- Time from lead capture to first outreach reduced from 24 hours to under 2 hours
- Marketing operations running fully automated with no manual campaign management
Ready to implement this in your business?
Book a call and we will map your workflow from problem to production-ready automation.
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